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Stuck in the 20th Century: Neil Armstrong, iPhones, and Pallets

By Rodrigo Castro, Co-Founder & President3 min read
Stuck in the 20th Century: Neil Armstrong, iPhones, and Pallets

In 1969 the United States put a man on the moon using a series of computers that occupied hundreds of square feet in multiple rooms. Today, the computing power that you and I carry in our pockets – our phones – is roughly 120 million times more powerful than the computers that put Neil Armstrong on the moon. Interestingly, the pallets used to transport the parts used in NASA’s computers are identical to the pallets on which our iPhones are delivered to the Apple store today. How does that make sense?

That disconnect is what originally caught our attention — and eventually pushed us to rethink what pallets could and should be.

Space computers and iPhones aren’t the only things impacted by pallets: 80% of global goods touch a pallet at some point in their lifecycle. How, then, can it be that an asset this fundamental to modern industry has remained largely unchanged for over a century while everything around it has evolved?

At Adaptive Pallet Solutions, we believe pallets should not only keep up with the rest of the world but actively contribute to it by serving as a source of visibility and insight across the supply chain.

Our pallets are equipped with embedded computers that include precise GPS location, temperature readings, humidity sensors, and shock detection that collectively provide a detailed, non-stop ledger of the conditions in which your products move through the supply chain. However, the true value of our pallets is not in the millions of data points showing everything that you are doing right but is instead in the automated and synthesized reporting of what is not working. We call this ‘exception reporting’, and this is how we can save you time, money, resources, and ensure the highest level of quality in everything that you do.

Our exception reports are what will notify you, in real time, that your raspberries, for example, are approaching a temperature that will impact their freshness upon arrival. Or, perhaps, that your leather goods are nearing a humidity that will damage integrity. Or, maybe, that the pallet carrying your electronic components experienced a reduction in weight while in transit, signaling a potential theft. Or, possibly, that your specialty glass products experienced a level of vibration that is above a preset acceptable threshold, and any damage to the items on that specific pallet can be traced to an exact time and location of responsibility. In each case, the goal isn’t more data, rather it’s faster clarity, better decisions, and fewer surprises downstream. Let Adaptive Pallet Solutions monitor and deliver these insights to you directly, automatically, and in real-time.

But how can you do all of this without breaking the bank? Well, like a monthly phone plan for the powerful iPhone, our leasing program targets a simple, all-inclusive, flat fee that is either in line or less expensive than what you are paying today for your wood pallets. No surcharges, no hidden fees, no surprises. We deliver key visibility, valuable analysis, and a streamlined affordable invoice process.

Together, let’s bring pallets into the 21st century, and beyond. Look, we aren’t saying our pallets will put you on the moon…but they could.

If you’re curious about what your pallets could be telling you, we’d love to show you.